Policies
Privacy Policy
Effective Date: October 20, 2026
1. Introduction
Speed is committed to protecting the privacy, confidentiality, and security of our customers and website visitors. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, submit a rental inquiry, make a reservation, rent a vehicle, or otherwise interact with our services.
As a private luxury vehicle rental company, we recognize the importance of discretion and take reasonable measures to protect customer information.
By using our website or rental services, you acknowledge this Privacy Policy.
2. Information We Collect
We may collect the following categories of information:
Personal Information
Full legal name
Date of birth
Phone number and email address
Residential or billing address
Emergency contact information, when applicable
Identification and Driver Information
Driver’s license details and expiration date
Identification documents required to verify eligibility
Driving history or motor vehicle records, where legally permitted and appropriately authorized
Information used to verify identity and prevent fraud
Payment Information
Billing information and transaction records
Rental charges, deposits, refunds, and other payment-related details
Payment verification results provided by our payment processors
Payment card information may be processed and stored by third-party payment providers. We do not intentionally store full payment card details on our own systems unless handled through a properly secured and authorized payment process.
Rental and Reservation Information
Rental dates, times, and selected vehicles
Reservation history and rental agreements
Delivery or pickup locations
Additional drivers and authorized users
Customer communications and service requests
Vehicle and Security Information
Depending on the vehicle and rental arrangement, we may collect vehicle location, mileage, diagnostic information, and security-related data through GPS devices, telematics systems, or other vehicle technology. Such information may be used for vehicle protection, recovery, maintenance, contract compliance, and safety, subject to applicable law and disclosed rental terms.
Website and Technical Information
We may automatically collect IP addresses, browser type, device information, website activity, and cookie or analytics data when you visit our website.
3. How We Use Your Information
We may use collected information to:
Process reservations and manage rental agreements.
Verify identity, driving eligibility, and payment authorization.
Communicate regarding bookings, pickups, returns, and customer support.
Collect rental fees, deposits, and outstanding balances.
Protect our vehicles, customers, employees, and business against theft, fraud, and unauthorized use.
Monitor vehicle location when permitted by applicable law and the rental agreement.
Enforce contractual terms and investigate suspected violations or damage.
Comply with legal obligations and respond to lawful requests.
Improve our website, services, and customer experience.
Send promotional communications when permitted by law and subject to applicable opt-out rights.
4. Confidentiality and Discretion
We understand that privacy and discretion are important when renting luxury vehicles. We do not sell customer lists as a business practice.
We limit access to personal information to authorized personnel and service providers who need it for legitimate business purposes. We do not publicly disclose a customer’s identity, rental history, or reservation details for promotional purposes without appropriate authorization, except as permitted or required by law.
However, no website, electronic communication, or data storage system can be guaranteed to be completely secure.
5. How We Share Information
We may disclose personal information when reasonably necessary to:
Service providers: Payment processors, identity verification providers, booking platforms, technology vendors, and customer support providers.
Insurance and claims partners: When necessary to administer coverage, investigate incidents, or process claims.
Legal authorities: When required by law, court order, valid legal process, or other lawful obligation.
Fraud prevention and vehicle recovery partners: When necessary to investigate suspected fraud, theft, unauthorized vehicle use, or contractual violations.
Business transactions: In connection with a merger, acquisition, financing, restructuring, or sale of business assets, subject to applicable law.
Authorized third parties: When you direct us to share information or provide appropriate consent.
We do not authorize our service providers to use personal information for purposes unrelated to their authorized services, subject to applicable agreements and law.
6. GPS Tracking and Vehicle Telematics
Certain rental vehicles may contain GPS tracking, telematics, or security technology.
Where applicable, this technology may collect location, mileage, vehicle status, and related operational information. We may use this information to protect our vehicles, locate a vehicle in the event of theft or suspected unauthorized use, coordinate roadside assistance, and address safety or contractual concerns.
We will provide notices or disclosures required by applicable law and the rental agreement. We will not intentionally use vehicle tracking information for purposes that are unlawful.
Customers should review the applicable rental agreement for vehicle-specific tracking disclosures.
7. Cookies and Website Analytics
Our website may use cookies, pixels, and analytics technologies to maintain website functionality, understand visitor activity, improve performance, and support marketing.
You may be able to manage cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect website functionality.
Where required by law, we will obtain consent for nonessential cookies or provide appropriate choices regarding tracking technologies.
8. Data Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including completing rentals, maintaining business records, resolving disputes, preventing fraud, and meeting legal, tax, insurance, and accounting obligations.
Retention periods may vary depending on the type of information and applicable legal requirements.
9. Your Privacy Rights
Depending on your state of residence and applicable law, you may have the right to:
Request access to certain personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of eligible personal information.
Obtain a copy of certain personal information in a portable format.
Opt out of certain targeted advertising, sale, or sharing of personal information, where applicable.
Withdraw consent where processing is based on consent.
Appeal a privacy request decision where required by law.
Some requests may be limited by legal obligations, fraud prevention requirements, contractual needs, or other lawful exceptions.
To submit a privacy request, contact us using the information provided below. We may need to verify your identity before processing your request.
10. Third-Party Websites and Services
Our website or booking process may contain links to third-party websites or services. These third parties maintain their own privacy practices, and we are not responsible for their independent policies or activities.
We encourage you to review their privacy policies before submitting personal information.
11. Children’s Privacy
Our services are intended for individuals who meet the applicable minimum age and driver eligibility requirements for renting a vehicle. We do not knowingly collect personal information directly from children under 13 through services intended for them. If we learn that we have collected such information without legally required authorization, we will take appropriate steps to address it.
12. Marketing Communications
If you receive promotional emails or text messages from us, you may opt out using the unsubscribe instructions provided or by contacting us.
Opting out of marketing communications will not prevent us from sending necessary transactional messages concerning reservations, payments, rental agreements, safety notices, or customer service.
We will honor applicable consent and opt-out requirements for email and text marketing.
13. Florida Residents and Other Applicable State Laws
We operate in accordance with applicable federal and state privacy requirements. Florida residents and residents of other states may have additional privacy rights depending on the circumstances and the laws that apply to our business.
We will handle verified privacy requests in accordance with applicable law, including any applicable response deadlines and appeal procedures.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
Any updated version will be posted on our website with a revised effective date. Where legally required, we will provide additional notice or obtain consent for material changes.
15. Contact Information
For questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us through the Contact page on this website.
We will review privacy inquiries and respond in accordance with applicable law.
Questions? Contact us